#cash is, without question, the simplest mobile payment service in the market.

New technology must be simple to have consumer appeal.

Simplicity is in the DNA of #cash.

No new technology is introduced to the handset and existing consumer behavior is used as the interface.

To make payments Senders simply compose a text message. Nothing new in that, perhaps!

What happens next? The Sender sends this text to the Recipient - just like any other text message.

#cash - text a friend to pay a friend. This is completely new - and only available from MPC.